Organic Search Engine Results

Sometimes referred to as natural results, Organic listings are produced using principles that score the importance and relevance of a web site for a particualr search term or phrase, awarding the highest ranking positions to the web sites that acheive the highest aggregate scores. It is not possible to simply purchase a high position in organic listings.

Research into user behaviour has shown that the majority of searchers do not look beyond the first two pages of results. In fact, its not uncommon for people to not look past the first three listings on the front page! A web site with the top search engine ranking for a popular search phrase will generate between 100 and 1000 times more traffic than a page ranking on page three of the results. The aim of search engine optimisation is to gain the highest possible ranking for a range of targetted, high traffic search phrases and keywords.