Search Engine Optimisation

Every day over 900 million searches are made on the leading search engines such as Google, MSN and Yahoo! and each and every one of these is a potetional customer looking for a specific product, topic or service. Unlike other forms of advertising such as television or magazines these customers are already actively searching for what they want.

Search engine optimisation involves a number of activities, which are often shrouded in secrecy. eSoftware Solutions focus our efforts on the processes that help to increase your Search Engine Ranking position and make a significant difference to your site visitors and enquiries.

Many businesses come to us after working with SEO agencies who promise the earth and deliver very little.

In our experience, the three key areas of SEO are as follows:

• Keyword Research
• Optimisation Methods (namely Accessibility, Content Relevance)
• Popularity (back links and incoming links from external web sites)

SEO often requires patience. It is not an over night process, especially on keywords that are highly competitive. It is important that the following statements are understood before embarking on an SEO campaign.

• SEO does not offer any guarantees. However, we do exercise best practice techniques that have seen our clients get No.1 spot on Google for competitive keywords in their industry.
• An SEO campaign may take 6-12 months to take effect. Following on from the initial period it is important to maintain the campaign to ensure that previous work is not done in vain.
• SEO is a team effort. You know your industry and you need to educate us. From time to time your input will be required.