Author Archive: Alex Burke

Online Reputation Management Guide For Your Business

If you are building an online business, you probably have to deal with more circus scarves than what you should at a particular instance. But if there is an aspect you should always remember as a business owner, it is your online footprint. The truth is that we currently live in a search-happy globe. Before a customer decides to engage you in business, they must first look you up on the internet. And whatever information they discover about you can have an enormous impact on your business, either for the better or for worse. Recent research reveals that business risks losing more than 20% of business when prospective customers come across a negative article on the first page of their search results.

Do not wait until your business’s online reputation is a complete mess before you can take the necessary action. In this article, there is all you should know about managing a local business.

1. Start With Cleaning Up Your Current Reputation

Your number one step in online reputation management should be established whether you have a problem or not, and if it exists, determine its magnitude. Start by looking yourself up on the internet through your Google account. You can perform the search by using the name that your potential customers will use to search for your business. Once you have the search results, you should quickly determine the category in which your online reputation falls under. The negative category is the worst to be in because it implies that you have several negative searches representing you. Unlike the common notion that this category is reserved for bad people, the modern-day anonymous sharing and social networking can easily have your reputation tarnished. It only requires a single tagged photo, status update or false accusation and your online reputation is dented. You can also be in a positive category, and this means that all your search results all filled with positive and well-branded content about your business.

2. Build the Foundation For Your Online Presence

Once you have diagnosed and performed a cleanup of your current reputation, you need to focus on building a foundation of your online presence. Start by buying your domain name, and since domains are not equal, some domain-types rank higher than others in search results. For instance, .gov and .edu are considered to be the most credible domains because you will need to be a legit government or educational institution to get one of those. Avoid domain types such as .tv and .me because they never rank well. Once you’ve acquired a domain name, it’s time to build your website. This will act as a personal hub where you display most of your details, from private interests to your work history and will serve as a powerful tool for conducting effective online reputation management.

3. Work On Your Social Media Profile

The major search engines usually rank social media profiles such as Google+, Twitter, LinkedIn and Facebook high, and there is a good reason behind it. They need some authentication to create, so the search engines usually view them and being more credible. Besides, they are always updating them and increasing their relevance because of the timely content posted on them. One important aspect about social media profiles is that they should either be kept clean or private. Never forget that anything you post on your social media profile is public, so you need to keep it at its cleanest. Even if your social media profile is private, refrain from making wild posts because you never know when the information will leak to the outside world and tarnish a reputation you struggled so hard to build.

Information On Tiburon Community Activities And Schools That Are Nearby

When you move into an area like Naples, you know that there are many golfing communities. If you play golf on a regular basis, this could be a dream come true. For those that have families, it’s also a very nice place to raise the children that you have. It’s also good to know that there are fine schools that are nearby. If you are interested in moving into one of the most elite country clubs, Tiburon is one of the best. It is very close to schools that your kids can go to to get a quality education and come right back home to one of the best destinations in Naples. There are a lot of fun and nice activities in Tiburon Naples.

Why Adults Like To Live At The Tiburon Country Club

There are many reasons why this is attractive to adults. Obviously, it’s one of the best country clubs that you can live at. These are multi million dollar homes, made with the most expensive materials, designed for those that like the best. You have access to two professional golf courses designed by Greg Norman, perhaps one of the best golfers in history. Using his expertise and knowledge of the game of golf, he has created two masterpieces, each of which is designed to cater to people of different skill levels. If you have not moved there, you should also know that there are many social activities that you can do to interact with adults just like yourself. You can participate in cocktail parties, eat out at the fine restaurants, and of course play golf together.

Why Would Kids Like To Live Here?

Although this is an excellent place for adults, it’s also great for kids. In fact, children will have the ability to take excursions out of the lakes, streams, and go all the way out to the Gulf of Mexico which is just a few miles away. Kids will have access to water-based activities, and Tiburon also has activities that are designed just for children. It is a place that is also close to shopping malls that kids like to go to, and they will also get the best education. The schools in the area are fantastic, designed to provide them with an education that will allow them to get ready for their college years. Regarding activities, they have the Naples Zoo, and also the Caribbean Gardens, both places where they can learn about different animals from around the world in nature. There is also the Rookery Bay National Estuarine Research Reserve, plus they can always take a trip out to Marco Island.

What Schools Are In The Area?

Regarding learning how to play golf, there is the Leadbetter Golf Academy. This is the place where your kids can learn how to play golf at a very high level. For schools that are focused on education, there is the Poinciana Elementary School which is very nearby, and if you prefer one that has the top ratings, Sea Gate Elementary School is highly recommended by parents that take their kids there. It’s right on the Part Sure, close to the Gulf of Mexico, and the children there will be able to participate in many excursions out on the water. For older kids, there is Naples High School which is very nearby, and just a little further away is Pine Ridge Middle School, and Baron Collier High School, both of which are highly recommended. Even if you would prefer homeschooling your children, which is an option, you will always know that you can take your kids to these fine schools in Naples where they can get an education that will be beneficial.

Now that you know a little bit more about the schools in the area, and some of the activities they can do, you may want to consider purchasing a home at the Naples Country Club. Though this is typically designed for retirees, young families are buying these homes all the time and providing their kids with an excellent life that will keep them busy. Not only will they get an excellent education, but they are going to be living at one of the most affluent country clubs in the Naples area. It’s a win-win scenario for both adults and kids that are fortunate enough to purchase a home at Tiburon Country Club.

Check out my other post.

Web Design

We understand that you might think that having a new website built, or changing an existing website can sometimes be a daunting task – but it doesn’t need to be. We have helped many companies from start-ups to industry leaders acheive their objectives within their budget.

The first thing to think about when considering a web site is what sort of site you will need. There are many different types of web sites available such as simple brochure type sites, eCommerce, Content Managed sites and interactive media driven sites. Whilst considering your options, think about how you might want your site to expand in the future.

Our sites all begin as a blank canvas, and we will sit down with you to discuss your requirements. Based on your instruction we will put together some designs until ultimately we acheive your ideal site in terms of layout and aesthetics.

From start to finish we ensure that your ideas are being realised.

Design Principles
No two web sites are the same. We are not just talking about the visual appeal of the site, but also taking into account its visitors. For example, a dog training web site will attract a different type of internet user than a baseball site.

The short list below highlights basic principles that should be considered when designing your web site.

The first principle is not to make the users think! The site navigation should be intuitive. People visit web sites for a reason. Make it as easy as possible to acheive their goal.
Consider the patience of your users. Don’t draw out registration processes or click throughs. Make it simple.
Catch the eye of your viewers. A picture speaks a thousand words, and when images aren’t an option try to highlight key phrases in bold.
Feature Exposure. Use graphics / flash to attract attention to particular site features or products.
Use words wisely. The web is different from print. Web Site visitors scan text on a page. Dont over do it, and if you need to use text try bullets to get straight to the point.
Keep it simple. Don’t over complicate your site design. Keep the number of colours and fonts to a minimum. Try and restrict font useage to 3 styles and 3 sizes.
Accessibility. Think about your visitors who are visually impaired, or who don’t have access to certain web browsers. Can they see your site as you intend it to be viewed?
Test, Test and Test again. Ensure that your site is fully operational and that your site visitors dont encounter any problems moving from page to page. A bad link could result in a lost sale.