eCommerce. Ignore PayPal at your peril

Whilst we accept that PayPal isn't everyone's cup of tea, we highly recommend it as a solid and affordable online payment solution for any Internet business.

In today's world we believe that no online merchant can afford not to offer PayPal as a payment solution. If you don't offer PayPal payments you are throwing away business.

This is why:

Like it or not, PayPal is the largest Payment standard on the Internet. It's what everyone uses. The awareness factor of PayPal has increased significantly since people have become more comfortable with buying online.

People often treat their PayPal accounts like play money. People leave money in their PayPal account so they can buy things online. Since this money isn't in the customers bank account it often doesn't feel like they are using 'real money'.

The growth of eBay has created an population of PayPal dependant customers. eBay is the largest eCommerce site on the web and the integration of PayPal as the preferred method of Payment provides people with a payment solution they can trust.

In summary, having PayPal as a payment option on your site will increase your sales. People need an outlet in which to spend their "play money", and as a business if you don't offer this option you will lose out on revenue.

Keywords : eCommerce, Paypal